Like most women, I get a lot of emails from my favorite retailers. I'm not a shopaholic by any means, but I do enjoy looking! Sometimes I even put stuff in my "cart" to wait for later, when there's a good sale going on. Sure this is like Russian roulette because stuff could sell out before the sale, but it's the chance you take.
Now that warm weather is imminent (not this week though!) I've become more cognizant of a real trend with some women retailers where dresses are concerned. I'm sure you've noticed it too. It seems like they are telling their designers to do whatever they can to really emphasize the plus-size shape. Is it because they want to make sure people see them coming? Is it because they don't want the women to feel good about themselves? Or is it because they want them to seem devil-may-care and breezy and loud and proud about themselves?
Here's what I mean: if you are a double-digit size, why are they trying to sell you dresses that have a belt around the waist that is placed right above your stomach and below your boobs? That isn't comfortable, and can give you an expectant mother look. Fit and flare: you have the flare part right but it looks wrong! Or: why are there big splashy flowers, a la Claude Monet, all over your dress so you appear to be the size of a small garden? That isn't subtle. What's with the ruching? You know: where one side is gathered or pleated, creating a textured or folded look that adds more emphasis to your already generous waist and hip area? That isn't attractive. Or like me: why do the pants and shorts have a drawstring waist when I'm not even sure where my waist actually is? That isn't helpful at all.
We larger ladies want to have attractive clothes too! Plus-size fashion is a big moneymaker and if you put the same attention into our clothes: you can break the bank. However: don't make us have to break our banks by then jacking up the prices because you need to add a little more fabric. Trust me: the volume of nice-looking clothes sold will more than make up for it. Give us the great-looking styles and patterns that our little sisters get!
Ladies, I will tell you who has realized this: Loft. Their prints are geometric, delicate, and tasteful. They specialize in shift dresses, which fit straight and relaxed. I have a closetful of these and they are very flattering by not hugging anything you don't want emphasized. Monochromatic is a good slenderizing look. Loft runs great sales, and the prices are the same whether tiny or plus!
Old Navy is another dress winner. Accentuating the positive, and with nice prints at some really great prices. And now that they have an "Occasion" line, you can even get formal / wedding guest dresses at a fair price: small or large! I have a closet full of their dresses too. But stay away from the baby-doll ones: these are a fail in the larger sizes.
Runner-up goes to Maurices which also has a plus section. Just be wary of the elasticized waists which could hit in a wrong spot, or ride up. On the plus side: a lot of their dresses have pockets. Win!
The extra good news for me where these stores are concerned is once you've been to the store to try on, and now know your size, you can confidently order online without fear of a bad fit. Another win!
So there's your food for thought for today. Hopefully the weather here will warm up again soon so I can wear my dresses!